Centara Hotels signs for three new properties in Laos
Centara Hotels & Resorts has signed management agreements for three new properties with Asia Investment, Development & Construction Sole.
The latter is a well-established enterprise in Laos. In the UNESCO World Heritage site of Luang Prabang, Centara plans to open an upper upscale Centara Grand Luang Prabang and a midscale Centra by Centara property, both near the town centre.
The third property will be under Centara’s new lifestyle brand, Cosi, catering to the growing segment of connected, freedom-loving travellers. It will represent a unique offering in Vientiane, the Laotian capital.
The management agreement comes as Laos launches ambitious new plans to promote tourism. In recent years, the government of the Lao PDR has come to regard tourism as a priority sector for driving socio-economic development. It hopes to attract five million visitors in 2018 and increasing numbers in the years ahead with a Visit Laos campaign under the slogan Simply Beautiful. The country’s picturesque mountains, atmospheric towns, and humble friendliness are being discovered by Thai, Chinese and Western visitors.
According to a new report from the Swiss-based World Economic Forum, Laos ranks 14th among 136 countries in price competitiveness. “This partnership with AIDC is a great opportunity to expand our footprint into a distinctive country,Laos is on the list of more and more travellers to this region, and we want to serve them with the distinct and varied accommodation options to match the travel experience they are seeking.” Said Centara chief executive Thirayuth Chirathivat.
Luang Prabang is the well-preserved, old spiritual city at the confluence of the Khan and Mekong rivers.
Although well-served by direct flights to its airport and modern amenities, it lives up to its World Heritage status with beautiful temples and traditional riverside life.