Tourism Authority of Thailand promotes the “2015 Discover Thainess” campaign
This year, as part of the “2015 Discover Thainess” campaign, TAT is recommending 12 hidden gems – emerging new provincial destinations that ASEAN tourists should not miss, especially repeat travellers. All these places are renowned for their unique history, culture and lifestyle. For example:
Northeast: Buriram and Loei – Loei is close to the border with Thailand’s neighbour, Lao PDR., while Buriram is on the border with Cambodia. Visitors can now drive across both borders.
North: Phetchabun, Lampang, and Nan: These provinces are important stopovers on the route to Chiang Mai in North Thailand.
East: Chanthaburi and Trat: These are also emerging provinces close to the border with Cambodia. Visitors can now drive across the border to Cambodia.
South: Trang, Nakhon Si Thammarat, and Chumphon: These provinces in Southern Thailand boast beautiful beaches and wonderful new boutique hotels.
Central: Samut Songkhram and Ratchaburi: These are culturally-rich provinces on the route to the popular seaside resort of Cha-am/Hua Hin.
In addition, TAT has allocated specific “Happiness” activity themes for each month of this year, as follows: The Golden Kinship Celebration in February and the Muay Thai Festival in March.